NYU Langone is an academic medical center located in NYC, affiliated with New York University.

NYU Langone wanted to raise its presence and profile nationwide among critical figures. I collaborated and worked with Ideas On Purpose to design and produce an engaging and distinct approach to their annual departmental highlights.

The system involves oversized publications that attract attention and promote the highlights of the year. Additionally, I worked on a system for the strategic digital outreach by creating graphic emails that directed audiences to content on NYULangoneHealth.org.